Rodeo Drive


In 2004, GEARYS Beverly Hills unveiled its highly anticipated Rolex Boutique on the famed Rodeo Drive, featuring an unrivaled selection of Rolex watches and making it a premiere shopping destination in the heart of Beverly Hills.

Rolex Boutique GEARYS Rodeo Drive showroom

Rodeo Drive is synonymous with luxury - a destination echoing the heritage of Hollywood glamour while radiating the modernity of innovative fashion. As local clientele and visitors from around the globe walk through the doors of GEARYS Rolex Boutique on this renowned street, they are surrounded by exceptional quality craftsmanship, experience impeccable customer service, and discover the world’s most spectacular timepieces.

Rolex Boutique GEARYS Rodeo Drive VIP private room

GEARYS recently announced an expansion of their Rolex boutique space to a new, larger location on Rodeo Drive. The 15,000-square-foot shared space will feature a unique Rolex experience, including a rooftop garden and suites for private appointments. Renovations of the location will commence in summer 2023 for a projected spring 2024 opening. “GEARYS Beverly Hills is proud to partner with the world’s most admired and prestigious watchmakers to present an expanded and elevated experience on Rodeo Drive,” said GEARYS Beverly Hills President and CEO Thomas J. Blumenthal. “This is an exciting opportunity for us as we continue to uphold our tradition of luxury, excellence and incomparable service for our clients, further solidifying our presence as the preeminent destination for high-end timepieces in Southern California.”

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