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Rolex (Adobe Analytics and Content Square)
Privacy policy: https://www.rolex.com/legal-notices/cookies.html
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Legitimate interest Purpose(S)
Every detail of the boutique reflects Rolex's commitment to perfection. The space is adorned with Verdi Alpi marble and travertine, exuding timeless elegance and sophistication. Meticulous attention to detail is noted within the space, chandeliers above the bar mimic the shape of a Cyclops lens, present on Rolex timepieces. The fluted bezel, a signature design of Rolex watches, is artfully incorporated throughout the space, acting as a visual thread that connects the environment to the timepieces on display.
The exterior of the Boutique features a bespoke green twisted-glass decorative façade, a striking design feature that pays homage to Rolex’s groundbreaking launch of the Oyster case in 1926. Evoking the fluidity of water in motion, the wall captures the essence of marine and undersea worlds—an intrinsic part of Rolex’s history. Its shimmering surface, rendered in the brand’s iconic green, creates a dynamic interplay of light and movement.
The boutique’s materials tell a story of exceptional craftsmanship. American walnut lends warmth and richness to the wooden elements, while bronzed brass details provide a sophisticated metallic touch. A feature wall showcases a custom stucco of the Los Angeles skyline with blended colors reminiscent of the California sunset. Together, these elements create a harmonious blend of textures, balancing modernity with tradition.
The boutique features an impressive Aftersales Service area on the second floor, which houses multiple watchmakers ready to assist with each clients’ needs. The service area is a unique cylindrical space, occupying a prominent position, providing guests with the experience to view and interact with Rolex watchmaking.
Guests are invited to immerse themselves in the World of Rolex while visiting this area of the boutique. Elegant seating and decorative shelves feature carefully curated items that showcase Rolex, the product, and the brand’s support of sports and the arts, and Perpetual Planet.
The new Rolex Boutique on Rodeo Drive is more than a showcase of timepieces; it's an immersive journey into the world of Rolex. With its meticulous design, premium materials, and deep connection to both the brand's heritage and the Beverly Hills lifestyle, this Boutique is a welcoming destination for watch enthusiasts and lovers of luxury.
Whether you're exploring the artistry behind the boutique’s design elements, marveling at the artistic displays, visiting the in-house service center, or admiring the beautifully decorated bar, every corner of the boutique reflects Rolex's dedication to excellence.
Visit the new Rolex Boutique on Rodeo Drive today and experience a space where innovation, elegance, and heritage converge.
